Design and Idea

OK Store Proposal from Mezzanine

Ingredient

• Zhen 5, Carbonated water, sugar, lemon juice, ginger juice

Selling Angle

• local ingredient
  • 本地製造香水檸檬
  • 本地薑
• healthy
  • 檸檬
    • 幫助消化、促進新陳代謝
  • 薑
    • 驅除寒氣和濕氣、消除水腫、暖胃
• low alcohol baijiu (best alternative for 敬酒)
• QR code to join 珍友會
  • 1st level information on 珍酒 activities in HK
  • visit 貴州酒廠

Cost

• $9.5/330ml can
• $660/30L keg

Channels

• Off trade

  Circle K

• Events

• HKTVMall 加購 (https://www.hktvmall.com/hktv/zh/main/UK-Street/s/H3550001/超級巿場/超級市場/酒類/果酒-甜酒-雞尾酒/雞尾酒/英國進口-大紅花配接骨木花馬天尼雞尾酒155度/p/H0888001_S_10148118)